John P. Kotter is an expert on Leadership and Change, with multiple books to his credit. From his observation of hundreds of companies, he writes that the lesson from the most successful is that “the change process goes through a series of phases that take a considerable time”. He also highlights eight principal errors in 'Leading Change', as below:
1. not establishing a great enough sense of urgency
2. not creating a powerful enough, guiding coalition
3. lacking a vision
4. under-communicating the vision by a factor of ten
5. not removing obstacles to the new vision
6. not systematically planning for, and creating, short-term wins
7. declaring victory too soon
8. not anchoring changes in the corporate culture
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This is an excellent post. We should note that evangelism is a major part of every transformation, whether internal to our own organization or each customer implementation that we undertake. Selling the idea that the changes are good, the benefits are positive and that life will be better is a long and drawn out process. It starts with a story...
What is the most important thing that the people, the consumers of the change, need to understand? Find that story and tell it without fail.
As mentioned in the article, change must be wrapped around a vision. Share the vision.
Benefits of change must be evangelized. Share the change.
People must see the results. Share short term success stories.
People must know it's real. Don't celebrate too early.
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