John's Six-pack...

John Stone, who spent last two weeks with Ramco Chennai team, recommends highly the following books for reading [will also post some of the thoughts from these books over the coming weeks]:

• Made to Stick: Why Some Ideas Survive and Others Die by brothers Chip Heath and Dan Heath
  

• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
  

• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  

• The Art of Innovation by Tom Kelley
  

• Super Crunchers by Ian Ayres
  

• The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson