Tips to glue your ideas (and products)

The key to creating traction is to take your idea, whatever it may be, and present it as a Simple, Unexpected, Concrete, Credible, Emotional Stories. Here is a review of "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath, in which this is further explained:

http://www.usnews.com/usnews/biztech/articles/070121/29eestickiness_print.htm



It seems to happen every day. A meeting is called to outline a new strategy or sales plan. Down go the lights and up goes the PowerPoint. Strange phrases appear—"unlocking shareholder value," "technology-focused innovation," "maximizing utility." (What does that mean?) Lists of numbers come and go. Bullet point by bullet point, the company's goals float across the screen. Eyes glaze over.
Some ideas have longer shelf lives than others. Nike said "Just do it," and people did. James Carville insisted the 1992 presidential election was about the economy, stupid, and politicians still talk about it. John F. Kennedy announced that the country would put a man on the moon in under 10 years—and it happened. Most managers can't get their employees to remember the salient points of their last presentation...

Read on by clicking on the above link!